Corvette Market Magazine asks Terry's Opinion. Read it here first: The Corvette market today is seeing a resurgence of true collectors and enthusiasts who are choosing to buy these classic vehicles as a collectible to drive and enjoy. Demand is definitely growing, as evidenced by the rising price tags these cars are drawing. The popularity of Corvette collecting, I believe, is growing at a pace that outstrips the availability of nice cars, which can only lead to bigger demand down the road. Older Corvettes, especially 1953 to 1972, have a solid pattern of growth that dates back to the early 1970s. What drives it? Well, todayâ€™s market is a world market and not just restricted to North America, which is demonstrated by the sales we have made in the last 12 months. From the United States to countries across the globe like Europe, Australia, New Zealand, Japan â€“ and recently countries like Russia, Hungary, Croatia, South America and soon China â€“ enthusiasts are digging deep into their pockets to purchase a classic car that is truly special to them. Additionally, factors such as the disposable income of many Baby Boomers (those born between 1946 and 1964) will lead to continued demand of the Corvette. This population group is financially stable and free from the responsibility of children, giving them the time and money to enjoy a truly magnificent classic car. Classic Corvettes are red hot and I only see it growing more and more each year. Corvette Market Magazine is from the same publishers of Sports Car Market and hits newsstands soon.
1967 Corvette Historical Facts (condensed version)
The 1967 Corvette Celebrates its 40th anniversary this year (2007) and marks the end of the Corvette's second generation (1963 to 1967). The 1967 Corvette is unequivocally the high water mark or holy grail for Corvette collectors in the know and has an appreciation record that tracks well back to the mid 1970's with many selling for the six figure range today.
Recently a 1967 Corvette coupe VIN #22940 (known as the Last Sting Ray) sold for $660,000.00 and the preceding day a 1967 L-88 received a bid in excess of 1.5 million dollars.
A. 1967 Corvette were produced from September 1966 through July 1967 with a total production of 22,940 of which only 8,504 were coupes.
B. 1967 Corvette had functional side fender vents with five slots.
C. 1967 Corvette had a blue GM Mark of Excellence label attached to the back of each door above the latch .
D. 1967 Corvette engine combinations were: 327-300 hp (6,842 produced), 327-350 hp (6,375 produced), 427-390 hp (3,832 produced), 427-400 hp (2,101 produced), 427-435 hp (3,754 produced), 427-435 with aluminum heads (16 produced), 427-430 [L-88] (20 produced).
E. 1967 Corvette L-88 engines exceeded 500 hp but were intentionally understated to restrict its appeal to non-racing clients.
F. Some of the rare options were: C-48 heater & defroster deletion (35 produced), L-88 engine (20 produced), L-89 engine (16 produced), M-22 heavy duty transmission, N03 36 gallon fuel tank (2 produced), and N89 cast aluminum bolt-on wheels (720 produced).
G. 1967 colors were: Tuxedo Black (815 produced), Ermine White (1,423 produced), Rally Red (2,341 produced), Marina Blue (3,840 produced), Lyndale Blue (1,381 produced), Elkhart Blue (1,096 produced), Goodwood Green (4,293 produced) , Sunfire Yellow (2,325 produced), Silver Pearl (1,952 produced), Marlboro Maroon (3,464 produced), and ten (10) 1967 Corvettes had non-standard paint or just plain primer.
H. The 1967 was the last year of the famous Sting Ray (two words).
source: Corvette Black Book, Mike Antonick (2006)
There are two truths when it comes to marketing in the 21st century, 1) consumers are bombarded with more marketing messages than in any other time in history, 2) consumers want to feel good about themselves when they do make their purchase.
These axioms are a negative and positive for charity car raffles. How do they reach above the din to deliver their message while increasing ticket sales? Open a page in Hemmings and it would appear an impossible task. It is daunting but not impossible... for those willing to put together a winning game plan and follow through on that plan.
Having built and presided over the largest Corvette collection in the world, I am inclined to tailor my message to Corvette raffles but let me remind you that Corvettes have become the most popular raffle marque. People come back to these same raffles year after year... as long as they are reminded. America's sports car and doing good works go hand in hand; most every Corvette club is affiliated with a charity of choice and a fundraiser planning committee.
Before putting your signature at the bottom of a sales contract and sitting with the raffle car at local cruise-ins full of high expectations on diminishing returns, let me give you two words of advice: contact and convenience. 1) Keep the people who have already donated to your charity a second (third, fourth, and fifth) chance to help your cause by compiling the names into an easy to access database. 2) Don't make the people jump through hoops to get a raffle ticket. We live in a digital age. Think electronic from the way you choose to disseminate raffle information to the way you exchange money for a ticket.
This is a topic that is of great interest to me. I've been intimately involved in charity car raffles for over 20 years. I am proud to have increased ticket sales with these two principles in mind contact and convenience. Would you like to talk more? Drop me a line at: [email protected]