NASCARCorvette No. 211

Making Corvette Raffles Successful

There are two truths when it comes to marketing in the 21st century, 1) consumers are bombarded with more marketing messages than in any other time in history, 2) consumers want to feel good about themselves when they do make their purchase.

These axioms are a negative and positive for charity car raffles. How do they reach above the din to deliver their message while increasing ticket sales? Open a page in Hemmings and it would appear an impossible task. It is daunting but not impossible... for those willing to put together a winning game plan and follow through on that plan.

Having built and presided over the largest Corvette collection in the world, I am inclined to tailor my message to Corvette raffles but let me remind you that Corvettes have become the most popular raffle marque. People come back to these same raffles year after year... as long as they are reminded. America's sports car and doing good works go hand in hand; most every Corvette club is affiliated with a charity of choice and a fundraiser planning committee.

Before putting your signature at the bottom of a sales contract and sitting with the raffle car at local cruise-ins full of high expectations on diminishing returns, let me give you two words of advice: contact and convenience. 1) Keep the people who have already donated to your charity a second (third, fourth, and fifth) chance to help your cause by compiling the names into an easy to access database. 2) Don't make the people jump through hoops to get a raffle ticket. We live in a digital age. Think electronic from the way you choose to disseminate raffle information to the way you exchange money for a ticket.

This is a topic that is of great interest to me. I've been intimately involved in charity car raffles for over 20 years. I am proud to have increased ticket sales with these two principles in mind contact and convenience. Would you like to talk more? Drop me a line at: [email protected]

Tags: Corvette Buying 101